Collins’ 21-person research team read and coded 6,000 articles, compiled over 2,000 pages of interview transcripts, and generated 384 gigabytes of computer data in a five-year quest to identify the secrets to greatness. Many readers will be surprised by Good to Great audiobook: Why Some Companies Make the Leap… and Others Don’t.
Good to Great audiobook: Why Some Companies Make the Leap… and Others Don’t
The Challenge – Good to Great audiobook
Built to Last, the seminal management study of the 1990s, demonstrated how great firms win over time and how long-term sustained success can be integrated into an enterprise’s DNA from the start. But what about the corporation that was not born with stellar genetics? How can excellent, middling, or even disastrous firms reach long-term greatness?
The Study – Good to Great audiobook
This question plagued Jim Collins’ thoughts for years. Is it possible for a company to defy gravity and transform long-term mediocrity or worse into long-term superiority? And, if true, what are the common defining features that propel a firm from excellent to great?
The Standards – Good to Great audiobook
Collins and his research team found a group of exceptional organizations that made the leap to outstanding outcomes and maintained those accomplishments for at least fifteen years using challenging criteria. How fantastic? Following the leap, the good-to-great companies generated cumulative stock returns that outperformed the general stock market by an average of seven times in fifteen years, outperforming a composite index of the world’s greatest companies, which included Coca-Cola, Intel, General Electric, and Merck.
The Comparisons – Good to Great audiobook
The study team compared the good-to-great firms against a carefully chosen collection of comparative companies that did not make the transition from excellent to outstanding. What was different this time? Why did one group of firms become genuinely exceptional performers while the other group stayed mediocre?
The Findings – Good to Great audiobook
Many readers will be surprised by the Good to Great study’s results, which will throw light on practically every aspect of management strategy and practice. Among the findings are:
Level 5 Leaders: The sort of leadership necessary to reach greatness astounded the study team.
The Hedgehog Concept (Simplicity within the Three Circles): To progress from excellent to great, one must overcome the curse of expertise.
A Culture of Discipline: When you combine a disciplined culture with an entrepreneurial mentality, you obtain the magical alchemy of excellent outcomes. Accelerators of Technology: Good-to-great firms have a distinct perspective on the importance of technology.
The Flywheel and the Doom Loop: Those who embark on major reform initiatives and traumatic restructurings are practically destined to fail.
First and foremost, Good to Great audiobook has no ground-breaking ideas. Collins is skilled at using imaginative metaphors and catch phrases to convey ideas, but the study’s findings are neither counter-intuitive nor novel. Nonetheless, the topics in the book may be useful for managers, CEOs, and other professionals.
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